Design

What happens when you wrap a van in a map?

The LWAP poster "All the sailing in a single map" has finally dressed the company vehicle of the rightful owner of the VFV brand: Vuoi Fare Vela, with a great result in terms of design, graphic impact, and coordinated communication. You will run into the van on the road across Italy, following technical and sailing support for the O'Pen Skiff regattas.

The graphics were adapted to optimize every area of the vehicle and highlight the most appropriate parts of the artwork: the sailing rose on the hood, ropes following the vehicle's lines, knots and signal flags on the rear and back corners.

We are hearing anecdotes about people photographing the van on the highway and Japanese tourists taking pictures of it on vacation as if it were an attraction. We find that it somehow aligns with a style appreciated in the East...

We photographed it too, along the coast in front of the island of Montecristo (which, incidentally, is depicted on the poster).